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+RAIN 2024

Client: UPF — 2024Services: Rebranding | Signage | Preproduction | Graphic Design | Social Media | Merchandising | Motion

An international festival devoted to the use of AI in cinema, it explores how this new technology is intersecting and integrating with current narratives in cinema. It also offers a forum for debate on the aesthetic, ethical and political implications of the use of AI in the creative industries.  

It is a striking visual proposal that represents the elevation of the artist, positioning them at the center of a dynamic and innovative creative process. This process is notably characterized by the integration and use of advanced technology. Within this framework, a profound dialogue unfolds between the artist and artificial intelligence, collaboratively shaping and defining new scenarios for the future of audiovisual creation. This symbiotic relationship not only enhances the creative possibilities but also paves the way for groundbreaking developments in the artistic landscape.