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Mis asuntos pendientes

Client: Mis asuntos pendientes — 2021
Services: Logo | Concept | Identity | Art Direction

Identity for the Madrid-based handmade earrings brand.

The brand’s ethos focuses on that which is unfinished, pending; and we have decided to represent it with the typographic ellipsis, now transformed into asterisks.

The variable typeface gives rhythm to the name, and the contrast between yellow, gray and black provides identity to the brand.