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Leopardo leopardi

Client: Leopardo leopardi — 2020
Services: Logo | Concept | Identity | Signage | Graphic Design

Branding for the imperfect concept store in Barcelona. Charm, personality, peculiarity and authenticity have been the concepts given for this project.

The branding of this unusual shop started with synthesizing the leopard spots until they became an unordered dots pattern. The 2 electric colours have been combined randomly to get vibrant pieces. The typography is odd and original and has allowed us to shorten the two words into one, playing with the last letter.