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La Torre de Papel

Client: La Torre de Papel — 2023Services: Logo | Concept | Identity | Art Direction | Graphic Design | Social Media

Branding for La Torre de Papel, a concept shop located in Menorca island.

La Torre de papel is a hybrid between a bookstore, an art store, and a multi-purpose space where you can find exhibitions, film cycles, and talks on different topics.

When designing the logo, we represented a tower ("torre" in Spanish) through the verticality of the letters and words. The rhombus has helped us finish some letters, and we have used it as the main element to play in the different supports.