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FiM Vila-seca

Client: The Good Good — 2021Services: Festival Identity | Art Direction | Graphic Design | Social Media

Festival identity for FiM, the emerging and family music fair of Vila-seca (Tarragona).

FiM is an emerging and family music fair in Vila-seca and has come back after 5 years. The fair is a showcase for emerging music and family shows made in Catalonia. It is aimed at both the professional sector and the public with interests in the state of creation in these musical fields.

By using geometric shapes in bright flat colours, we have generated the letters F, I and M. We then have deconstructed these letters to use the blocks that make up the pieces in the different items and thus achieve a playful, dynamic and friendly look that invites the public.