FEM Coliving
Client: FEM Coliving — 2021
Services: Logo | Concept | Identity | Art Direction | Graphic Design | Social Media | Typography
They have created a space where rural life, talent and innovation meet to build a positive social impact.
Fem, which literally translates to “Manure” means: 1. Animal excrement / 2. First person plural of the verb "to do".
Based on this and keeping in mind the goal of showing an environment of unsweetened ruralism, we have created a solid brand that uses a font based on organic shapes, mostly related to mud or excrements.
We have also tried to manifest the contrast that FEM represents: on one side, a refined and tidy image, the innovation and intellectual work on its background; on the other, the fields, the nature and the rawness of the rural world.
Based on this and keeping in mind the goal of showing an environment of unsweetened ruralism, we have created a solid brand that uses a font based on organic shapes, mostly related to mud or excrements.
We have also tried to manifest the contrast that FEM represents: on one side, a refined and tidy image, the innovation and intellectual work on its background; on the other, the fields, the nature and the rawness of the rural world.
