Referències 2020

Client: CCM El Born — 2020
Services: Logo | Concept | Visual Identity | Art Direction | Graphic Design | Illustration

Our campaign for Referències evolved around the idea of creating a new and exciting graphic image for the 2020’s season.

Referències is a series of lectures and workshops hosted at El Born CCM centred around the role of historic memory in the contemporary world.
Our aim for the 2020 edition was to bring the cycle closer to the general public.

By using brighter and more saturated colors, introducing the context as a pivotal element, we seeked to create a more attractive look for the wider public.