Referències 2019


Client: CCM EL Born — 2019
Services: Logo | Concept | Visual Identity | Art Direction | Graphic Design | Illustration

We’ve been commissioned to create a graphic campaign for the series of lectures and workshops “Referències”.

Referències is a series of lectures and workshops hosted at El Born CCM centred around the role of historic memory in the contemporary world. The series hosted meetings with internationally renowned speakers, specialized in different aspects of history, anthropology, human rights and other humanistic area.
The first challenge we faced was to create a logo with the in-house typography of El Born CCM, the space that hosted the series. We compacted the word by dividing it and cut the letters E and F to draw an accent with the empty space. We then colored the E to emphasize the gesture and give it a touch of colour.

As for the visual language surrounding the cycle, we created a handful of dynamic abstract shapes with black holes textured inside, gradually resized and relocated, that would work as metaphors of history itself. The chosen colors are pure and bright in order to break with the seriousness that usually surrounds the field.